Industrial Design also known as Product Design is not only about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Industrial Design goes beyond the aesthetic/style of a product and lies on multiple principles relative to the Client’s infrastructure, business model, positioning, markets ... in order to be a success.
Therefore a true partnership and a transparent communication between Client & Agency is required to ensure efficiency and increase our chances of success.
The objectives that a good design will achieve include:
Establishing the brand’s “aesthetic signature” & design language
Deliver the brand’s core message
Conﬁrm your credibility
Connects your target prospects culturally & emotionally
Motivates the buyer
Concretes User Loyalty